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Marketing Success in a Service Business

By January 10, 2020 June 23rd, 2020 Agency Management Moments

In the first episode of our Trusted Advisor Podcast series, we ask what ideas can we steal from another service industry to put us at the head of the pack in ours? Sherry Sanger joined the marketing team at Penske Truck Leasing (a Fortune 500 firm) 20 + years ago. She speaks with Iroquois to share insights on how to market on a small budget, the similarities in B2B and B2C, hiring the right people to deliver on your brand promise, and much, much more.