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New Look for The Iroquois Group®

By June 25, 2018 August 31st, 2018 Iroquois News

The forty year old network of independent P&C agents now has a new look. Iroquois recently retired its decades-old logo featuring the distinguished profile of a Native American chief for a more contemporary one featuring 5 arrows. The arrows signify strength in numbers, a concept which was the foundation for the Iroquois Confederacy of 5 tribal nations and the inspiration for the name of this network.   

“In the late 1970’s, Paul Branch, recognized that banding together strong, independent insurance agencies into a single group could strengthen each Member Agency’s profitability and market position without sacrificing its independence,” said Laurie Branch, CEO of The Iroquois Group and Branch’s daughter. “He would be proud of Iroquois’ evolution over the years and the value we have brought to our Members and Carrier-Partners.”

The parable of strength in a bundle of arrows or sticks can be found in many traditions in addition to the Iroquois nations, including in Aesop’s Fables and among the Japanese, Mongols, Bulgarians and ancient Romans.

The Iroquois Group now has over 2,200 Member Agencies in 42 states. Agencies of all sizes join Iroquois to increase revenue, profits and agency value – without giving up their independence. For more information, go online to