Co-Author of sales coaching book Same Side Selling, Ian Altman, is on air this week with Charlie Venus. This is part 1 of a 2-part series. In this episode of Charlie’s Corner, Ian dives into why insurance producers should think of the sales process as a puzzle instead of a zero-sum game. For more practical steps on selling without creating a winners and losers dynamic, listen to this week’s episode. Don’t forget to come back next week for part two of this episode. Come back next week for part 2. In the meantime check out our other podcast episodes here.