Why Iroquois Could be a Great Fit for Your Agency

Iroquois adds value to your agency.

Iroquois® is a network of more than 2,500 independent agencies in 48 states writing over $2.4 Billion in premium with affiliated Carrier-Partners. Agencies with premium from $2 million to more than $200 million join Iroquois to grow revenue, profits and agency value, without sacrificing independence.

Iroquois provides the following:


In the past few years thousands of P&C producers were polled by Insurance Business America about their experience with insurance networks and Iroquois received a “Five Star” ranking. Over 2,500 members with agency premiums ranging from $2M to $200M+, benefit from Iroquois’ member customized solutions.


Iroquois doesn’t interfere with the management of its Member Agencies. The Members choose which Iroquois benefits and services are best for them. Agencies remain 100 percent independent and never give up equity or pay any initiation fees or dues.


Because of its size and historic profitability with its core carrier-partners, Iroquois earns compensation that individual agencies cannot match. Members can begin earning profit sharing with as little as $50,000 in premium with a given carrier. Depending upon how much total premium a Member writes with Iroquois carriers, highly partnered members can earn 100% of the profit-sharing revenue.


Iroquois partners with over 25 core carrier-partners, and even more specialty and niche carriers. Through its Market Optimization process, Iroquois helps to analyze each Member’s carrier mix and identify the optimum carrier line up so Members can write and retain more business, while maximizing revenue and efficiency. New carrier appointments through Iroquois typically come with lower volume commitments than direct carrier appointments.

A successful Iroquois Member is distinguished by four qualities:


They are profitable for their carriers


They have an appreciation for the importance of profit sharing in generating agency profits


They are open to partnering with Iroquois to maximize revenue


They are multi-line competent with an emphasis on commercial lines

Learn what value these agents found through their Iroquois membership:

Roy Finkelman
Roy Finkelman • The Egis Group, Rhode Island

Roy Finkelman, Chairman of The Egis Group in Warwick, RI consistently endorses Iroquois because the financial upside has exceeded his expectations. “Joining Iroquois in 2009 is the best decision we made for the agency since our founding in 1975.  Of course, Iroquois provides new markets when needed at manageable production thresholds.  More importantly though, Iroquois’ bonus programs have helped the agency outperform in the contingency area resulting in bonus checks that are consistently 50 percent or greater than what the agency could earn standalone.  In some years, when new business incentives are included, we have earned triple the bonus revenue with some of our partner carriers.”

The Egis Group researched and evaluated the Iroquois contract and the Market Alliance program in great depth before becoming a member.  Now 10-plus years into the relationship, the agency has partnered with Iroquois with the majority of their carriers. Between Market Alliance carriers, direct appointments, and Specialty Access carriers, the agency boasts 15 growing and profitable shared carrier relationships with Iroquois, all contributing to the agency’s organic growth strategy.

Ken Brown Insurance principal
Ken Brown • Ken Brown Insurance

After joining Iroquois Group South in June of 2013, Ken Brown of Insurance by Ken Brown, took advantage of all that Iroquois has to offer. Ken worked with his Regional Manager to identify Market Alliances that would produce revenue gains for his agency.  He and his RM, Cole Shannahan, then determined the best Iroquois’ carrier partners to bring to the agency to provide the right mix of markets to support the agency in their growth efforts.  From there, Ken partnered with Iroquois to finance producer schools for his new hires to further fuel organic growth for the agency and Iroquois markets.

Over the last eight years, the agency has gained tremendous momentum with Iroquois through increasing the number of carrier Market Alliances, to growing with newly appointed carriers, to utilizing more Specialty Access markets.  They are now Iroquois South’s largest member.  According to Cole, “The agency is a real partner that understands the Iroquois value proposition.  It is a pleasure to consult with the team and find new ways to grow revenue together, utilize Iroquois programs and strategize about the future.  I welcome calls from the team as it provides me the opportunity to deepen our partnership and support organic growth.”

Assured Risk Advisors, Pennsylvania

According to Nick Tropiano of Assured Risk Advisors of Irwin, PA, “Taking Kurt Keller’s call two years into starting the insurance agency, was the best thing I ever did!  Unlimited access to Kurt and his industry knowledge, technical expertise, market savvy and strategic approach to our insurance agency and the insurance business has helped us tackle challenges head on and helped propel us forward as an agency.”

The insurance agency has grown to more than $4 million in written premium since they opened their doors in late 2010.  Nick and Kurt have worked closely to ensure that the agency takes advantage of all Iroquois has to offer.  According to Kurt, “Assured Risk Advisors has leveraged key tools available through Iroquois insurance to improve revenue and grow their business, including Market Alliance, Direct Access codes, producer training and producer financing.  It has been an honor to help the insurance agency achieve their goals.  Nick and his staff’s commitment to excellence and professionalism has allowed them to create a very successful agency in a short period of time.”
With 8 shared carrier relationships, the insurance agency has also experienced the revenue gains associated with a growing Iroquois insurance partnership.  Nick is very proud to share that he has exercised Market Alliances with multiple carriers and seen the exponential gains on those books first hand.  Most recently, he earned a $12,000 check on a $300,000 book of business where the insurance agency would not have qualified for profit sharing directly.  The potential to earn bonus was just the incentive needed for his team to refocus production efforts with the carrier to generate the growth that maximized their Iroquois pay-out.

Nick stated that, “Our Iroquois relationship captained by Kurt Keller, is the singular most important success factor in our agency.  Kurt has been a key contributor to our strategy and consistently helps fuel our insurance agency’s success. We look forward to working with Kurt for years to come.”

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