Join agency owner Aaron Benton. Firstly, Aaron tells The Trusted Advisor why relationships, which are often seen as the way into selling a new large account, are just as critical to maintaining that account. Aaron, in his laid-back conversational style, shares several real-life experiences. Experiences that brought this point home to him as he looked to grow his agency by writing middle market accounts. In conclusion, relationships matter. For more podcasts like this one click here.